Cozi Announces Pilot Partnerships with Two Major U.S. Family-Focused Brands
Cozi Extends Partner Program to Provide Leading Brands with Value-Added, Highly Engaging Solutions for Today's Busy Families
SEATTLE — December 12, 2007 – Cozi (http://www.cozi.com), an innovator in software that helps families manage, coordinate, and enjoy their ever-busier lives, today announced two unique pilot partnerships with leading family-focused companies Hasbro, Inc.® (NYSE:HAS – News) and Meredith Corporation ® (NYSE: MDP). Separately, each partner will offer co-branded editions of Cozi's popular family organization software for both companies' leading consumer brands. Available directly to consumers, Hasbro will offer Cozi services at www.hasbro.com and Meredith will provide Cozi to its visitors on www.parents.com.
Designed for busy moms and dads who are in need of time-saving, easy solutions that help organize and simplify today's hectic family life, Cozi's software and web service give families immediate access to a central family calendar, customized shopping lists, quick messaging tools and other features to help families coordinate and share with each other. Through its partnership program, Cozi enables participants to build an intimate and sustainable relationship with consumers by offering a valuable, simplified user experience that also deepens the level of engagement for their brand enthusiasts.
"For partners like Meredith and Hasbro, Cozi delivers seamless integration into family life, enabling them to have a one-on-one dialogue with their customers on an ongoing basis," said Tim Tiscornia, vice president of business development with Cozi. "Being a part of the family's daily routine means that our partners have direct communication with the family that effectively maximizes their marketing investment—they are simply a part of everyday family life."
Set to launch this month, the Cozi–Hasbro Edition features the beloved Mr. Potato Head along with several other iconic Hasbro brands.
"Finding quality time is one if the biggest challenges busy families face today," said Jan Rimmel, vice president of online marketing services for Hasbro. "Cozi is a valuable tool to help time-pressed moms and dads get things done and coordinate with each other so they can make time for family fun. Cozi is the perfect match for our busy consumers and a great way for us to encourage healthy play with Hasbro brands."
Meredith Publishing's first Cozi co-brand for Parents Magazine will be available later this month and will provide tools to help new moms and dads navigate the especially demanding schedule they have as new parents.
"Cozi provides a whole new way for Meredith's popular publications to stay connected to our readers on a regular basis," said Andy Wilson, Meredith's vice president and general manager new media marketing. "We are always looking for innovative ways to reach our readers and provide a helpful service as well as create a deeper relationship with our online audience. Cozi helps us do all of that." Companies interested in partnering with Cozi can learn more at http://www.cozi.com/Partners-Advertisers or contact [email protected].
About Hasbro, Inc.
Hasbro (NYSE:HAS – News) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.
About Meredith Corporation
Meredith (http://www.meredith.com) is one of the nation's leading media and marketing companies with businesses centering on magazine and book publishing, television broadcasting, integrated marketing and interactive media. The Meredith Publishing Group features 25 subscription magazines––including Better Homes and Gardens, Ladies' Home Journal, Family Circle, Parents and More—and publishes more than 200 special interest publications under approximately 80 titles. Meredith has more than 400 books in print. Meredith owns 13 television stations, including properties in top-25 markets Atlanta, Phoenix and Portland. Meredith has an extensive online presence that includes more than 40 web sites and two broadband channels—Better.tv and Parents.tv.